Branding & design of marketing materials for parody YouTube channel


A friend of mine had been planning a long-running prank for years, and finally acted upon it in March 2016. While everyone else worked on blocking and filming a parody cooking show, I focused on creating a logo, costume props, and an overall brand look. The result is THE POUTINE ROUTINE on YouTube, which will hopefully a long and silly digital life.

THE POUTINE ROUTINE | MARCH 2016+